Jul 06 2011
Designer glasses how to distinguish true and false?
To introduce the well-known brand manufacturers
Italy SAFILO is the first to enter the Asian market, is the world’s second largest brand-name glasses manufacturers. Authorized the production of well-known brand-name glasses are: Dior, GUCCI, Giorgio Armani, Emporio Armani, YSL, MaxMara, HugoBoss, VALENTINO, MARC, JACOBS, DIESTL and so on. By the end of 03, SAFILO withdrew the original distributor in China, established in Shenzhen, Safilo company’s own agency brands in the domestic sales.
The Italy LUXOTTICA is ranked first in the world famous glasses manufacturers. Authorized the production of well-known brands : Chanel, Prada, Miu Miu, D&G, Dolce&Gabbana, Ferragamo, Versace, Versus, Donna, Karan, Bulgari, DKNY, Genny, Moschino, RayBan, Byblos, Burberry, Anne Klein. In the domestic is the general agent of Shanghai Haichang optics. Chanel has not entered China glasses shop sales, only at present Shanghai Hang Lung and Beijing’s Chanel store sales by Chanel glasses have after-sales repair service.
Italy ALLISON is a bigger company, authorized the production of well-known brands : FERRE, ICEBERG, MISSON, DUNHILL, CERRUTI 1881, VIVIENNE WESTWOOD, EXTE and so on. Comparison of depressed because of sales promotion on the mistakes, just out of ANNA SUI, RobertoCavalli 2 brand franchise manufacturing rights. Especially the ANNA SUI in the Asian region visibility is improved. ALLISON are like SAFILO in the Chinese Shanghai open company directly.
Have to mention and DERIGO, personally think that is the row of third famous glasses manufacturers. Because of its special production brand is also a major suit for having heard it many times. Including the LOEWE, CELINE, GIVENCHY. Second line brand has PLLICE, FURLA, police do not need to say, in the professional brand of glasses or belong to a hot, while the FURLA because some of the domestic city started doing it bag, is gradually being understood, agents is a Deli limited company of Hongkong. There’s first-line brand Ermenegildo Zegna, ESCADA, TOMMY HILFIGER
Other such as ESTEDE authorized the production of brand has CHOPARD, DUPONT, GP MARCHON authorized the production of brand has FENDI, CK, NIEK, domestic agent is Thai letter.
MARCOLIN authorized the production of brand JUST CAVALLI, ROBERTO CAVALL, REPLAY, which has a popular brand is to use GUCCI original design director Tom Ford named brand of glasses, in Europe and the United States sold well.
VISIBILIA authorized the production of brand has TRUSSARDI, LAURA BIAGIOTTI, BLUMARINE, the domestic agent is Feinikesi Beijing.
Texture of material
Italy SAFILO company produced glasses, more available in the Optyl this patented material (epoxy resin ). Its weight than ordinary plastic light box 20 ~ 30%, the material and the traditional thermoplastic plastic has excellent polishing surface, will have a unique color color, but also more resilient and not easily deformed. Optyl frame is easy to recognize its legs and no general plastic box needs to increase resistance to deformation and increase the strength of the metal rod, and the bottom end mirror legs hit the words Optyl. This kind of material heat processing one time molding and polishing process of and equipment investment is very large, so more difficult to counterfeit.
Either SAFILO, ALLISON or LUXOTTICA, in sunglasses lens technology and quality are leading. Most lenses are using a multilayer filter, can effectively prevent ultraviolet damage to the eyes. Part of the big box style lens adopts ultrathin microcrystalline technology used in the lens, so that the irregular shape of the lens and frame the perfect combination. To provide the maximum field at the same time, but also to avoid the vertigo. It is worth mentioning is the ALLISON, which manufacturers prefer using metal innovation material, such as metal palladium, ruthenium and even special bronze, these materials not only component of light, and will not allow the wearer to allergy, can be used alone or mixed use, and can be combined and leather products. Addition of acetate fiber, can produce fabric effect. Disadvantage is that ALLISON production style is European style, suitable for Asians wearing style is not much.
Goods channels
Genuine is defined from the distributor to take goods, taxes and a year of service, the parallel is not from the general agency take goods, generally from the foreign general agent Nahuo, or from the factory out the back goods ( this way out of the goods actually not much, because LUXOTTICA, SAFILO who is in the new model the total order quantity on the basis of production ), parallel general models of Europe, much, no after-sales repair guarantee. Without import duties, to international mail, little batch enter home
Packaging, accessories and after-sales
Authentic glasses should have the manufacturer or distributor of certification, manufacturers specifications, SAFILO Optyl material glasses will be additional Optyl material specification, the mirror box and glass cloth. Special glasses will attach operation assembly instructions, such as a removable and replaceable lens GUCCI1828 / S sunglasses. Some frame or a box hanging wire optical glasses, will match the original hanging thread, in order to ensure that the different thickness of lens mount, also served with different length of the original metal screws ( this is very important, because many are specific to the color and size, are difficult to fit into ), at the same time with dimension alternate lining for myopia lens grinding size comparison. Pink sunglasses should have a full years of service parts.
Origin
04 years after SAFILO style, no production in Austria, mainly in Italy, in addition to most SAFILO titanium alloy optical glasses made in Japan. It is because in the titanium alloy processing technology in Japan is the best in the world. So SAFILO ‘s most brands of titanium alloy glasses production in Japan. SAFILO’s MaxMara and Buberry (after 07 years will be converted to LUXOTTICA production) the 2 brands of section 05, paragraph 06 sunglasses made in China. LUXOTTICA partial brand glasses production in Japan, such as the Dolce&Gabbana, but for many optical glasses, too Yang mirror is seldom produced in Japan. RayBan because the metal material widely used a portion of the sunglasses made in Japan
Price
sunglasses online price difference is very big. From the price comparison, authentic glasses online price should than traditional retail price 40% ~ 45%. It is because in the shopping malls counter sales Glasses, shopping malls to extract 25% ~ 30% range rate. While online trading is not the cost. Another shopping whether or not the customer need invoice, will receive more than 10% of the tax increase. Online transactions, the customer can choose whether to need invoices for reimbursement vouchers. If you do not need to and to ensure after-sales service, the cost and can be removed. Too low price of glasses, its authenticity is questionable.
